The ATX TV Festival 2026 is continuing to stack its lineup—and if you thought it was already loaded, think again.
With Season 15 set to take over Austin from May 28–31, the festival just dropped a fresh wave of programming that hits every corner of television: prestige drama, unscripted strategy, Hallmark heart, and behind-the-scenes craft.
Here’s what just got added.
Brooke Shields Headlines with You’re Killing Me
Brooke Shields is bringing serious intrigue (and a little fun) to ATX with You’re Killing Me, a new mystery series debuting on Acorn TV.
Set in a New England town, the series follows a novelist and an aspiring podcaster teaming up to solve a murder—already a premise that feels tailor-made for today’s audience.
What makes this panel stand out? It’s not just a conversation. It’s closing out Day 1 with a full-on themed happy hour. Translation: insight and atmosphere.
Boston Rob Breaks Down the Business of Reality TV
If you want to understand why unscripted TV keeps dominating, this is the panel.
Rob Mariano (yes, that Boston Rob from Survivor and The Traitors) joins NBCUniversal’s casting leadership for a deep dive into how familiar faces build fandom.
This conversation isn’t just about casting—it’s about strategy:
- Turning personalities into franchises
- Creating repeat engagement
- Building cultural moments that actually stick
If you cover TV or podcast in this space, this is one to watch closely.
Hallmark’s The Way Home Returns Ahead of Its Finale
The Way Home is heading back to ATX just as it approaches its final episodes—and that timing couldn’t be better.
The series, which blends generational storytelling with time-travel elements, has built a loyal following, and this panel gives fans a chance to hear directly from the cast before the story wraps.
Expect reflection, behind-the-scenes moments, and probably a few emotional beats.
“Mini Studios” Are the Future—And ATX Is Talking About It
One of the more industry-forward additions: Rise of the Mini Studio.
This panel digs into a real shift happening right now—smaller production entities operating with big-studio impact.
We’re talking:
- First-look deals
- Global co-productions
- Streamer partnerships
If you’re producing, developing, or even just watching how the business is evolving, this is the kind of conversation that signals where things are headed next.
All Creatures Great and Small Makes Its ATX Debut
All Creatures Great and Small is finally making its ATX debut—and it’s long overdue.
The PBS/Masterpiece favorite continues to resonate thanks to its character-driven storytelling and timeless setting in 1930s Yorkshire.
With multiple seasons already behind it (and more on the way), this panel is less about hype and more about longevity—something not every show gets to celebrate.
CBS’s Marshals Pulls Back the Curtain on Stunts
If you’ve been watching Marshals, you already know the action hits different.
This panel goes straight into the mechanics:
- Practical stunt execution
- On-set coordination
- Building a grounded, neo-Western tone
It’s a rare chance to hear directly from the people who actually make those sequences work—not just the faces on screen.
And Then… the Mystery Screening
ATX is leaning into one of its best traditions with a twist.
The new “Mystery Screening” builds on past surprise appearances (which have included actors from shows like Breaking Bad and Jury Duty), but this time, it’s about an entire series reveal.
No hints. No spoilers. Just show up.
ATX TV Festival 2026 Details
- Dates: May 28–31, 2026
- Location: Austin, Texas
- Badges & Passes: Available now
- Single Tickets: Select events at the Paramount & Stateside Theaters
Programming and panelists are subject to change—but if this latest drop is any indication, Season 15 is coming in strong.
