CBS Daytime Soaps SOAR! “Y&R” and “B&B” Both Deliver Best Demos in Women Since July!

B&B and Y&R Logo

B&B and Y&R Logo

via press release:

CBS’s daytime dramas – THE YOUNG AND THE RESTLESS and THE BOLD AND THE BEAUTIFUL – posted their best week of the season in both viewers and key women demographics, according to Nielsen live plus same day ratings for the week ending Nov. 15.

THE YOUNG AND THE RESTLESS averaged 5.02m, up +3% from last week and its largest weekly audience since the week ending April 10.  In key women demographics, THE YOUNG AND THE RESTLESS averaged 1.9/12 in women 25-54, up +6% from a week ago and best since the week ending July 24 and 1.3/09 in women 18-49, up +8% and  best since the week ending July 31.

THE BOLD AND THE BEAUTIFUL averaged 3.70m, up +5% from last week and its largest weekly audience since the week ending Aug. 14.  Among women 25-54, the daytime drama averaged 1.5/09, up +7% and 1.0/07 in women 18-49, up +11%, highest in both demos since the week ending July 24.

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